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Investigating governance of tolerable and intolerable dark sides in B2B dyads in post pandemic emerging markets

B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review

The role of cocreation and dynamic capabilities in service provision and performance: a configurational study

Decomposing the effect of supplier development on relationship benefits: the role of relational capital.

Take it or leave it: using regulatory fit theory to understand reward redemption in channel reward programs.

Role of quality management capabilities in developing market-based organisational learning capabilities: case study evidence from four Indian business process outsourcing firms

The effects of perceived industry competitive intensity and marketing-related capabilities: drivers of superior brand performance

Creating value offerings via operant resource-based capabilities

The relationship between technology adoption and strategy in business-to-business markets. The case of e-commerce

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